Press Coverage
Everything you need to cover Explore Immersive, the company behind Explore POV (Apple Vision Pro App of the Year 2025) and Explore Wellness.
Explore Immersive is the company behind Explore POV, the world's leading immersive video library and Apple Vision Pro App of the Year 2025, and Explore Wellness, which brings immersive nature content into care and research settings. Built entirely by solo New Zealand filmmaker James Hustler, the company has passed 100,000+ downloads across 213+ destinations in 23 countries.
CBS Detroit on University of Michigan research featuring Explore POV (December 2025). Read the CBS Detroit story
James Hustler started filming at 17, capturing divers in Thailand with whatever camera he could get his hands on. He spent three years living in a motorhome across New Zealand, filming the country's landscapes while teaching himself to code. When Apple launched Vision Pro in 2024, he built Explore POV from scratch in six weeks with no prior app development experience. Eighteen months later, Apple named it App of the Year.
Explore POV is not a 360-degree video app. It is a curated library of cinematic immersive video, shot in up to 16K resolution using the Blackmagic URSA Cine Immersive camera. Every destination is personally filmed by James, bringing a filmmaker's eye to spatial computing. The library spans beaches, mountains, forests, cities, and underwater environments across 22 countries, with new content added weekly.
The app's impact extends far beyond travel entertainment. Users with disabilities have described Explore POV as life-changing, giving them access to places they could never physically visit. People dealing with anxiety, depression, and chronic illness use it as part of their daily mental health routines. These user stories caught the attention of researchers, and in December 2025 CBS Detroit reported on University of Michigan research that uses Explore POV.
Today, Explore POV runs on Apple Vision Pro and on Quest, Pico and Samsung Galaxy XR via the headset browser, live now at explorepov.com, bringing cinematic immersive video to far more people worldwide. The entire company, from filming to coding to post-production, remains the work of one person based in Christchurch, New Zealand.
Adding Explore POV to my daily self-care routine has been one of the most important steps in my mental health journey.
My disabled partner can travel places through your eyes and feet that she can never go to.
This is quintessential to the AVP experience.
On that ridge, I literally felt like I was there. I thought that I had personally climbed a mountain. I really feel like I'm in my father's legs.
Logos, product screenshots, lifestyle imagery, founder headshots, b-roll clips, and App of the Year assets are available on request. All assets are free to use in editorial contexts with credit to Explore Immersive.
Explore POV and Explore Immersive logos in SVG, PNG, light and dark variants.
DownloadApp interface, destination previews, and Apple Vision Pro product shots.
DownloadJames filming on location, camera equipment, destination landscapes.
DownloadApple Vision Pro App of the Year 2025 badge and announcement imagery.
Download30-second app capture showing the Explore POV interface and immersive destinations. 1080p MP4.
DownloadFor 4K video, raw footage, or additional assets, email [email protected]
For interviews, review units, additional assets, or any press-related questions, get in touch. James is available for interviews across all time zones.
[email protected]Based in Christchurch, New Zealand (NZST, UTC+12)
